Frequently Asked Questions
1. What is affiliate program management and how does it work?
Affiliate program management involves recruiting partners, setting commission structures, monitoring performance, and growing your program through strategic outreach and optimization. It ensures your affiliate channel runs efficiently and drives incremental revenue while paying on sales or leads driven to your site based on performance.
2. What types of affiliates can promote my brand?
Spark Partnerships work with a variety of high-converting affiliates, including major media, content creators, bloggers, influencers, loyalty and cashback sites, coupon platforms, and product review publishers. We work closely with brand and marketing teams to align on partners and partner types, ensuring audience alignment.
3. Do you offer affiliate recruitment services?
Yes! Our affiliate recruitment services include identifying top-fit partners, custom pitching, follow-ups, and onboarding. We track conversations and progress to ensure real, scalable growth — not just a list of names.
4. Which affiliate networks and platforms do you support?
If you hum a few bars, we can learn anything. Spark Partnerships manages affiliate programs on platforms such as Impact, AWIN, Rakuten, CJ, Partnerize and Inflektion. We support in identifying the right platform for your program, platform migrations and launches.
5. How long does it take to grow a successful affiliate program?
Affiliate programs typically take 3–6 months to gain traction with full partner mix programs and integration into other marketing efforts. We focus on building quality partnerships, activating content quickly, and creating sustainable momentum that lasts beyond short-term spikes.
6. What’s the cost of affiliate program management services?
Our pricing is flexible based on your needs. Spark Partnerships offers a variety of service levels to meet brands where they are in their affiliate program journey. All service levels have at least a three-month minimum and 30 day notice period.
7. Can you help improve my existing affiliate program?
We would love to! Whether your existing program is undermanaged or underperforming, the Spark Partnerships team conducts in-depth audits to determine opportunities, reactivates dormant affiliates through a variety of engagement strategies and implements processes to increase visibility, traffic and conversions.